![]() ![]() ![]() The Question of Raritjr: Is a resource currently controlled by onlya small number of competing firms? 3. The Question ofValue: Does a resource enablea firm to exploit an environmental opportunity, and/or neutralize an environmental threat?Ģ. It stands for four questions one must ask about a resource or capability to determine its competitive potential: 1. It is the primarytool for accomplishing internalanalysis. "VRIO" is a mechanism that integratestwo existing theoretical frameworks: the positioning perspective and the resource-based view. What Is It? This book is not just a list of concepts,models, and theories.It is the first undergraduate textbook to introduce a theory-based, multi-chapter organizingįramework to add additional structure to thefield ofstrategic management. The Results? Provides students with the tools they need to do strategic analysis. ![]() Broad enough to apply in analyzing a variety of cases and What's In? VRIO" - an integrative framework (see next page for details). What's Out? Models, concepts, and topics that don't pass a simple test: "Does this help students analyze cases and real business situations?"
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